3 years in, SIBI Bulgaria is bigger and better
See It Be It Bulgaria: Next Level was a one-day event of empowering lectures and networking opportunities aimed at leveling the playing field for women in the marketing and advertising industry.
Jacki Jo Hannan and Maddy Kramer talked about their side projects that changed women’s lives: Equal Lens and inVisible Creatives, respectively. Ioana Zamfir, Kyra Roest and Diana Flutur made everyone laugh and relate by sharing their personal stories of perseverance in their career.
Evgeny Primachenko and David Pivk shared the behind-the-scenes of introducing the “Just Do It” campaign by Nike to Russia, while Thomas Kolster empowered the audience by reminding them they have the power to direct how brands communicate.