Spetema is a leading Bulgarian coffee producer.
In 2021, they set out to revamp their image, updating both visual identity and marketing strategy.
Our goal was to move away from an outdated look to a contemporary identity that reflects Spetema’s vision of being Bulgaria’s leading coffee brand with a diverse, high-quality selection of products.
The new identity was driven by the growing trend toward premiumization in the coffee market. The rebrand succeeded in creating a modern, flexible look that could unify Spetema’s broad portfolio and integrate naturally into cafés and restaurants.
