The beer. The myth. The legend.
Shumensko is one of the most iconic beer brands in Bulgaria. With a rich history dating back to 1883, it’s a name celebrated by generations of beer lovers who recognize its unmistakable taste and timeless character.
Our challenge was to craft a modern, refreshed design without losing the heritage and familiarity that loyal fans hold dear. The goal: to bring the brand into the present while preserving its legendary soul.
The spirit of the brands’ tagline “Legendary taste” had to live in every detail of the brand’s visual identity. From the hero label to the smallest design elements, every touchpoint needed to carry that same unmistakable energy and pride.
Shumensko аuthor’s brew is another, seasonal product line extension that focuses on experimentation. It’s bold character is expressed trough the package design and label.
The new visual world of Shumensko is bold yet deeply rooted in its legacy. It reimagines tradition through a contemporary lens, celebrating the authenticity, craftsmanship, and confidence that made the brand a national legend. The result is a design that feels both familiar and new — a living legend for today’s generation of beer drinkers.
