Noble Academy brought together participants from agencies, brands, the media, and university students, all of whom learned from world-renowned speakers. The enthusiasm of the participants was energizing, the ads shown made people wish they stood behind them, and the insights shared were thought-provoking.
Marta Zycinska, Chiara Manco, Will Goodhand and Eric Groza prepared brands and agencies for the challenges the industry is facing by reminding brands and agencies to have a purpose, tell stories and be more inclusive in their communication.
Doris Danner opened the topic of healthier and stronger relationships between clients and agencies, while Maryam Akhunova talked about creating stories in digital with which people can interact, instead of just telling stories to them.
Maddy Kramer and Alexander Kalchev shared a lot of insight into their famous projects: the legendary “It’s A Tide Ad” campaign, which Maddy was a part of, and “The Seven Worlds” film Alexander worked on with director Ridley Scott for Hennessy.
The programme also included workshops, led by industry leaders in the fields of creativity, strategy, and digital so that Noble Academy attendees could immerse themselves into the nitty-gritty of remarkable marketing and advertising.