Olympus, the largest dairy producer in Bulgaria, goes way beyond nutrition. Through its “Strength for the next generation” initiative, the brand stands by children and their families while taking a stand on the issue of aggression and violence in schools.
To reach them where the problem exists, Olympus created a series of posters placed in the hallways of dozens of Bulgarian schools. That move allowed us to transform the campaign idea into a bold visual manifesto that speaks directly to students in their own space and language.
The use of lizards and snakes was intentional: to tell the truth that malice and aggression feel as cold and painful as a snake’s bite.
There was no need to showcase the product, the brand spoke only through its colors and through a design that empowers, not preaches.
Too often, materials aimed at children are created from an adult’s perspective, flashy, overdesigned, and instructive, telling them what to do instead of giving them the confidence to decide for themselves. We chose a different path.
More than just visuals, the series acts as a cultural statement: standing up against violence is modern, brave, and completely possible.
The visual language was calm, soft, and honest, inspired by the natural, “milky” aesthetic of the brand. It respected children’s visual sensitivity instead of mimicking digital trends.
