“От нашето”
Boni
In 2016 Boni released their sausage series “От нашето“ (Eng. “From ours”), made from 100% own pork. Instead of jumping on the safe train of nostalgy and tradition, typical for this industry, Boni made a bold move with a contemporary visual approach for the series’ identity and an integrated campaign which fully denied the so popular “retro wave”.
“Send us a telegram if you want some retro sausage instead of this one.
Try От нашето. Today.”
“If you want this sausage to be retro, make a complaint to the city sergeants.
Try От нашето. Today.”
“If you want this sausage to be retro, say it on the radiophone.
Try От нашето. Today.”
Facebook Posts:
“A sausage from the year when Portugal became European Football Champion.”
“A sausage from the times when the Olympics were in Rio.”
“A sausage from the times when Rumen Radev became president.”
“A sausage from the times when Trump became president.”
Bold and modern, yet not totally away from the visual characteristics of the meat industry, the design reveals the company’s constant dedication to be better than yesterday.
We created special edition of Christmas materials dedicated to Boni’s new brand От нашето.
