To raise awareness about the damaging industrial activities that are taking place in Pirin National Park we partnered with WWF to create the first ever fashion line for the popular nature conservation organization.

The collection offers a variety of t-shirts, pants, jackets and even leggings – all of them in a specially designed camouflage print. As any other camouflage attire, it serves one sole purpose – blending in with your surroundings. The fashion line is designed for trendsetters, who want to be one step ahead in blending in with Pirin’s transforming scenery.

The Camouflage for Pirin fashion collection was featured in various print publications, most of the major news outlets in Bulgaria and influential international websites.

DOP: Vasil Germanov
Video Editing: Hand Played Production