There it was – a credit card from DSK Bank with some very interesting and distinctive features – an advertiser’s dream. But then, there was the image on the front of the card – a big, grumpy grizzly bear that evoked the question “Why?” every time you see the card.  Since we had no answer to that question and we had no way to hide the bear (because we had to show the card), we decided to address the problem directly, but with a twist. We still don’t have the answer, but here’s the solution we found.