DSK Bank, of course!
Approximately 10 years ago, the biggest Bulgarian bank – DSK bank – ran an ad that has become an instant classic with the audience. The ad with Tien Tien and his grandfather who tells a story about his house and how it was built is loved by generations of Bulgarians and the catchy phrase “DSK Bank, ya!” is part of the cultural folklore.
Here’s the old commercial:
Fast forward to 2019, when we decided to bring back Tien Tien and his grandfather to tell the same story about their home… but this time with an unexpected twist.
Here’s the new commercial.