Olympus is a Greek milk and dairy manufacturer with an extensive product portfolio on the Bulgarian market, who needed a strong market positioning to gain relevance and become a prominent player. A stance challenging the traditional Bulgarian consumer, who puts native dairy products on the pedestal. Olympus utilized deep-rooted family values and put children’s quality nutrition as its utmost priority while actively targeting parents. The following TV communication is a result of this new approach for the brand. We even went the extra mile by making sure that we feature real-life families in the commercial, so we can capture the most authentic moments and emotions.