Late night shows
Theatro
How do we help a small private theater compete against the big, established theater companies? We target their weak spot. All theater plays in Sofia start at 7PM, which puts a lot of pressure on the people who work or need to beat the traffic to be on time. Therefore, we decided to change Theatro’s opening hours to 8PM and turn it into the only “late night” theater in town. The communication was based on popular regional proverbs that praise the benefits of being late.
He who laughs last, laughs best.
Finally, theater shows for those whose significant other is always late.
This May.
Rome wasn’t
built in a day.
Hey, you, we know good dinner, good make-up and a good day at work take an extra hour, so we give you late evening shows.
This May.
Better late than never.
Finally, theater shows for those whose significant other is always late.
This May.
FARA Gold
FARA Gold