The education system in Bulgaria is extremely outdated. Thus, students, especially in upper grade classes, struggle to understand the lessons and stop loving to study at all. Yet it is proven that personalized, step-by-step approach, video and picture-based explanations and gamification help school students understand even the most complicated stuff. That’s what the free online courses by Khan Academy are doing – they breed love for knowledge by teaching lessons in an understandable way.

The campaign was created for “Education Without Backpacks”, responsible for the Bulgarian version of Khan Academy.