Birell is a new alcohol-free beer from the Carlsberg family. The campaign is aimed at people who want a choice that naturally fits into their active life – not one where they have to settle for less, but where they can enjoy more. Birell is that choice –a naturally refreshing (and isotonic) alcohol-free beer perfect for an active lifestyle. Brewed from the finest ingredients of natural origin, delivering the great beer taste we’ve come to expect from our favorite thirst quencher.
The “Live More” campaign which used a wide range of medias (TV, OOH, in-store, digital, experiential and more) ran in Bulgaria and Poland.