The campaign consists of series of 3 TV clips that creatively utilize 3 animated characters- a mermaid, a vampire and Santa Clause- who, for various reasons, struggle in making their way to their bank’s nearest branch. The clips, thereby, humorously portray 3 main occasions and therefore reasons, relevant to each of the characters’ personal agendas respectively, where online and mobile banking make their lives much easier.

The insight is that people do not fully trust online banking yet and see it as more of an additional service rather than a new and easier way of banking. In a fun and engaging way the creative portrays the idea that all problems, regardless of their origin, have one actual solution- online banking. Therefore online banking is for all – and can make your life easier, regardless of your own individual lifestyle, routine, age, occupation and whereabouts.