Mountain installation
Pirinsko
Тhe positioning of Pirinsko is pretty straight forward and simple: fresh beer from the mountain. But sometimes you can’t go to the mountain, so the mountain needs to come to you and offer you its refreshment. To bring this to life Pirinsko situated a special installation in key places in the city, in order to entertain, refresh and distribute cans of beer. The mechanism is extremely simple – you stand in front of the “mountain”, you scream “echo” as loud as you can and miraculously, from the core of the mountain, a fresh Pirinsko appears.