For the global launch the new Countryman MINI used influencers from different fields and gave them the opportunity to tell their own personal stories under the slogan “Go with your gut”. In Bulgaria, we decided to use a local influencer from the “creative class” and tell his story and what it means for him to “go with your gut”. We chose a popular film director – Victor Chuchkov. But many people don’t know that he’s also a devoted photographer. Through an online video and a specially organized exhibition MINI Clubman showed this hidden side of him.