A smart line of water heating and home heating appliances by Tesy became the fundament of an image campaign that reveals the manufacturer’s smart and innovative nature.
The main message with a double meaning “Умните стоплят бързо“ suggested that a smart appliance can warm up faster, but in the same time it said indirectly that a smart person will understand faster the advantages of Tesy’s technology. The message was complemented by a wordplay based riddle in the copy that challenged the audience to use their brains to get the whole message and embrace Tesy’s smarter side. Plus, a boiler and a convector heater have never looked so sexy.