Every parent knows who’s the head of the family, when it comes to the daily menu. It’s the kids. Kaufland understands their role at home and honors them in a campaign admitting that their wishes are an order.

“I’m not sitting at the table without chicken legs!
Make the rulers at home happy with quality products.”

“A royal feast, please!
Make the rulers at home happy with quality products.”

“I came. I saw. I ate.
Make the rulers at home happy with quality products.”

“The princess wants her princesses!
Make the rulers at home happy with quality products.”

(“Princess” is the name of a traditional minced meat sandwich.)