Unlimited
Vivacom
The telecom market in Bulgaria is extremely competitive and divided. To stand out you have two options: to launch a spectacular service that beats the offering of the competition or put out an irresistible price.
In 2022 Vivacom decided to go with the first option and rework its entire portfolio of plans and make them all unlimited – something no other telecom operator in the country has ever done.
To launch the new plans we created a campaign that highlights the unlimited versions of you when you have unlimited minutes, data and messages at your disposal.